Wood Care Essentials
Few product innovations, declining margins, high capital tied up in stock, warehousing costs and falling customer footfall – this is the vicious cycle that the specialist building materials trade currently faces. At the same time, retailers are struggling with the dramatically changed customer needs in an era of digital shopping. The modular Wood Care Essentials system addresses these problems by making the hardware store shopping experience more attractive for customers while also supporting retailers with their structural challenges.
Analogue or digital? Both, of course!
Through the novel integration of the digital customer journey directly at the point of sale, Wood Care Essentials addresses key retail challenges and combines, for the customer, the advantages of physical in-store shopping with the conveniences of the digital world.
The Range
Everything you need for wood, in one shelf. A completely new concept for your paint department. For interior and exterior. Translucent and opaque, natural look to colourful, from the chopping board to the wooden deck… everything in one shelf that customers can navigate and understand. And structured to make optimal use of space.
The Touchpoints
Physical:
Three clearly arranged shelf units form the centrepiece of the modular in-store system and display the fast-moving products for the protection and care of wood.
Digital:
Colours that are out of stock, individual container sizes or special products no longer need to be reordered in-store and collected in person. They can be ordered online and delivered to the customer's home.
Two systems are available as alternatives.
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CDS (Customer Device Service)
The customer scans at the shelf using their own phone and interacts via the device's built-in browser.
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PDS (POS Device Service)
The customer scans at the shelf using their own phone and interacts via the device's built-in browser.
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Advantages: • Low barrier to entry through familiar device operation • Access to saved passwords • Easy bookmarking for later |
Advantages: • Reliable technology even with a weak mobile signal • Larger display for a better customer experience |
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Disadvantages: • Issues with poor network quality • Customer has no mobile device |
Disadvantages: • Potentially higher barriers to entry • No bookmarking capability |
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Summary: • Most common type of installation • Best cost-benefit ratio |
Summary: • For a seamless shopping experience • Higher integration effort required |
In Brief
- Full range across 3 shelf units, containing everything needed for the protection and care of wood (find the products here)
- Concierge service that, on request, delivers purchases or special colours or out-of-stock container sizes directly to the customer's home
- Home concierge service: we are there for the customer when they need us – with technical guidance, application advice and even live video. When the customer actually wants it; not while they're standing in the store
Maximum Benefit for Retailers
- Maximum customer experience – the advantages of physical shopping combined with the conveniences of the digital world
- Higher margins
- Less capital tied up in stock
- Data for regular range optimisation
- Co-branding with the leading sustainability manufacturer
Notes:
- The Wood Care Essentials products
Carrying the customer's shopping home... Detailed information on the Wood Care Essentials concept on timberlove.blog - Short presentation on the Wood Care Essentials
- Newsletter on the Wood Care Essentials